We build experiences
Some of the world's top companies
We’ve had the pleasure of working with amazing people. Those we work with achieve phenomenal results, enjoy long-term success and often collaborate with us again and again.
What we do
True North offers the opportunity to discover a destination that’s just right for you - your ‘true north’ - by comparing your musical tastes with the unique soundtrack of select cities. It combines the brand power of Emirates with the data science of Spotify to produce a wanderlust-inducing platform for destination and music discovery.
Spotify Australia in partnership with Havas Media and Emirates engaged Hydric to conceive a bespoke web application powered by Spotify’s API designed to inspire people to travel to unique destinations and re-associate the Emirates brand with the joy of discovery.
Read about the full project here.