Android

EMUSIC ANDROID

Buy, play and dig deeper into your favorite music.

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Concept

eMusic is the discovery and download destination for people who love music. We originally began working with them back when we were apart of We Are Hunted, concepting ways an app could help kickstart new member acquisition and music purchases.

Upon forming Hydric Media we continued what we started, designing and developing eMusic as a native android experience. The end result needed to create added value to existing members while providing non-members a unique taste of what eMusic has to offer.

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Approach

In order to attract non-members, the app uses a freemium model, providing both free and paid-for features.

All users can play what’s stored locally and explore eMusic’s quality content, but only members can download new music à la carte and tune in to curated radio programming.

Intuitive alley-ways were designed to lead users out of their local libraries and into eMusic’s articles, reviews and music charts. While The Echo Nest’s discovery and mood-based playlisting engine was built-in to serve up personalized recommendations based on what they owned, played and added to their device.

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Results

eMusic Android was a success when launched in 2012 and has gone on to become the go-to music player for many Android users today. In fact, it's been installed by over 500k users, helping stimulate new digital purchases and new eMusic members.

Ongoing Support

We worked closely with eMusic to upgrade the app with awesome post-launch features, but eventually transitioned it over to their in-house team to take the reins on future development.

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“ There are two things you should know about eMusic’s first smartphone app: it’s available only for the Android operating system, and it’s pretty good. ”

Glenn Peoples — Billboard

 

“ If you prefer, say, The Shins to Black Eyed Peas, this could be the Android music player for you. ”

Eliot Van Buskirk — Evolver.fm

eMusic Android